Please duplicate this doc and complete it as part of the self-reflection component of the Cofounder Sprint. Feel free to use whatever doc tool you’re comfortable with (ex. Google Docs)


  1. What are your strengths and superpowers (beyond functional expertise)?

  2. What are your weaknesses? How do you compensate for them?

  3. How do you deal with conflict? Describe a time you dealt with it well — and a time you didn’t.

  4. Describe your work style. What techniques do you use for personal productivity?

  5. If you were to pick what you would be doing 10 years from now, what would you guess?

What motivates you?

  1. Why do you want to start a company — in general, and in particular right now?

  2. What is success to you? What motivates you personally?

  3. Who do you admire most in your organization/family/friends and why?

  4. What are you most proud of in your work career or life to date?

What do you want?

  1. What impact do you want to have?(i.e. is your startup objective “getting rich” or “changing the world”?)

  2. Is control or success more important?(i.e. Are you willing to step aside if the company is more likely to have a financially successful outcome? or is it important for the founders to stay in control of the company’s destiny?

  3. Is it possible to build a wildly successful company without burning out or damaging other parts of your life (family, health, etc.)?

Logistical Questions

  1. How should founder equity be set? What’s your philosophy on the employee equity pool?

  2. What should our approach to employee compensation be, including cash and equity?

  3. What does an ideal company exit look like to you? (i.e. “work on company for 1-2 years and sell for 7 figures” to “work for 10+ years, reach 9 figures in revenue, and IPO”)